BMW CEO Focuses On Reshaping Company and Industry
A recent post on The Detroit Bureau reported on the future of BMW, based on comments that the company’s CEO, Harald Krueger, made in Los Angeles during a media gathering. Augmented Reality is playing a big part in new BMW products.
Significant points mentioned by Krueger include:
- New technology, regulations, and competitors will change the way in which cars are designed
- Augmented Reality displays and other technologies will be integrated into more BMW products in the near future
- Consumers are becoming more interested in technology as prices reduce, range develops, and charging vehicles becomes easier
- The four areas of change will be: zero-emissions vehicles, connectivity, autonomous driving, and vehicle sharing
- Giving drivers the option to switch the technology on and off is important
Other key points mentioned in the article include:
- The BMW Vision Next 100 motorcycle has been introduced to emphasise BMW’s plans. This consists of Augmented Reality goggles to replace displays and dials, in addition to other high tech features
- Other concepts were a BMW sedan with an Augmented Reality windscreen, an all-electric Mini with AR technology, and the Rolls-Royce Vision Next 100
- BMW is committed to hydrogen power as well as zero-emissions