Scope AR Cofounder and CEO discusses how the coronavirus is strengthening the case for enterprise AR
An interview with Scott Montgomerie of AREA member Scope AR featured on Business Insider. The topic was how companies are having to find new ways to maintain vital operations remotely; opportunities for workforce collaboration and hands-on training are inhibited; and, in many cases, the ability to physically interact with customers and clients is no longer on the table.
The business disruptions caused by the pandemic highlight an opportunity for augmented reality (AR) tech firms to step in and help organizations maintain operations.
AR’s ability to link the digital and physical worlds and empower real-world collaboration makes it primed to preserve enterprise operations in this time of need. Already, companies are racing to embrace AR technology — and we think we could see a lasting impact on enterprise AR adoption that extends beyond the pandemic.
Business Insider Intelligence spoke to Scott Montgomerie, cofounder and CEO of Scope AR, to discuss the impacts of the coronavirus pandemic on Scope AR’s business and how the firm is strategizing in response.
Through our conversation, we discussed what has changed for Scope AR in the past few weeks, how companies such as telecoms are changing their business strategies amid the crisis, and what these changes mean for the enterprise AR industry in the long term.
Read the interview on Business Insider.