Reportlinker has released a research report, “Augmented Reality and Virtual Reality Market to 2025 – Global Analysis and Forecasts by Technology, Sensors & Components and Applications.” The market has been separated into the segments technology, components, and end user industries; this includes education, medial, entertainment, aerospace and defence, retail, and industrial.

Major industry players mentioned in the report include:

• AREA member DAQRI LLC
• Blippar
• Vuzix Corporation
• Augmented Pixels Co.
• Oculus VR LLC
• Microsoft Corporation
• Google, Inc.

Significant points emerging include:

• The global ARVR market is predicted to grow at a compound annual growth rate (CAGR) of 41.2% from 2016 to 2025
• The ARVR market is expected to cost $130.01 billion in 2025
• Currently, the entertainment industry has the biggest application in the ARVR market and is predicted to grow at a CAGR of 43.9% from 2016 to 2025
• North America currently has the highest adoption of ARVR technology
• Asia Pacific is expected to be the leader of the ARVR market in the near future
• In the report, ARVR market revenue has been analysed then data has been validated through primary interviews
• Big Data visualisation is a key driver for the ARVR market
• Retail applications are expected to increase the demand for ARVR tech
• ARVR applications are spread across various markets: entertainment, education, medical, sports, and training

Regions covered in the report are:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

The full summary of the report can be read here.

A recent article on Digital Journal discusses Transparency Market Research’s report “Virtual and Augmented Reality Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 – 2024.”

Important points mentioned in the article:

• The top driver for the ARVR market is currently the increased integration of technology into consumer products and electronics
• The demand for ARVR technologies is currently high in media and entertainment
• The ARVR market is expected to grow rapidly due to varied ARVR applications and situations in the industry and medical fields
• Use of tech such as GPS in smartphones is predicted to boost ARVR demand
• The introduction of smart glass and smart lenses will also give the ARVR market an advantage
• Other drivers of the market include introduction of computing tech devices and internet connectivity
• The current market leader is North America
• In North America and Europe, the demand for the ARVR market has been very high
• Asia Pacific is showing many opportunities for the market via a growing consumer electronics industry as well as a great number of smartphone users

Regions analysed in the report include:

• North America
• Europe
• Asia Pacific
• Rest of the World

Key vendors in the industry mentioned in the report are:

• Vuzix Corporation (US)
• Wikitude GmBH (Austria)
• Total Immersion (France)
• Metaio GmBH (Germany)
• Qualcomm Inc. (US)

WhaTech posted an article reporting on a study by The Insight Partners which analyses the Augmented Reality and Virtual Reality market to 2025. The report segments the ARVR market into technology, components, end-user industry, and geography.

It is predicted that the ARVR market will reach $130.01 billion by the year 2025, compared to $4.25 billion in 2015. In addition, developments of Mixed Reality are said to boost ARVR usage, and VR is expected to lose market share to AR.

Component segments in the report are:

• Sensors
• Semiconductor components
• Others
• Geographical regions studied in the report are:
• North America
• Europe
• Asia-Pacific
• South Africa

End-user industries studied in the report include:

• Education
• Entertainment
• Medical
• Real Estate and Architecture
• Retail
• Industrial
• Aerospace and Defense

Key players in the market profiled in the report include:

• AREA member DAQRI
• AREA member Catchoom
• Microsoft Corporation
• Blippar
• Oculus VR
• Vuzix Corporation
• Marxent Labs LLC

In 2015, North America held the major share of the ARVR market, due to leading tech companies such as Microsoft and Google, Inc., as well as complex internet infrastructure. Europe was the second leader of the ARVR market in 2015, and was led by the UK; however, it is estimated that the UK will lose its share to Germany from 2016 to 2025. Asia-Pacific is predicted to grow at a rate of 47.7% until 2025.

A report has been released by 9D Research Group, analyzing the Global Automotive Augmented Reality Industry.

Aspects of the market mentioned in the report include:

• Market drivers
• Market restraints
• Market opportunities
• Market challenges
• Inputs from leading industry experts
• Segments and sub-segments in the industry
• Performance analysis of the segments
• Evaluation of trends that will influence growth prospects of the segments
• Niche segments with growth potential and established companies in the market
• Market forecast and estimates for each segment
• The market’s leading players, consumers, clients, client distributors, and vendors
• Analysis of leading market players
• New project SWOT analysis
• Investment feasibility / return analysis
• Development trend analysis

Last week, EINPresswire released a report analyzing the Mobile Augmented Reality Market in the Asia-Pacific region. Augmented Reality is being used by enterprises for advertising and marketing purposes in Asia-Pacific, and is expected to increase at a compound annual growth rate of 135.35% from 2014 to 2019 in this region.

Key points covered in the report include:

• Market overview
• Market research methodology
• Technology life style
• Market landscape
• Market drivers
• Market challenges
• Market trends
• Analysis of major vendors in the market
• Ecosystem of the market
• AR engine, software applications, hardware

Key vendors mentioned in the report include:

• AREA member Catchoom
• AREA member NGRAIN
• Blippar
• Qualcomm
• Aurasma
• Wikitude
• Metaio
• Zappar

Digital Journal has summarised the release of the Global Smart Glasses Industry 2016 Market Research Report by eMarket.com. The report involved a data review from 2011 to 2016, in addition to forecasts and projections to 2021.

Other focuses in the report include

• Major types of smart glasses
• Production, market share, revenue, growth rate, and price for each type
• Leading applications of smart glasses
• Market share, growth rate, and consumption of smart glasses in each application
• Development history of the market
• Major regions’ development status for the market
• Competitive landscape analysis for the market
• Key industry players
• Basic information, business overview, manufacturing base, competitors, product type, application, production, revenue, price, and gross margin for each company

Regions covered in the report are:

• North America
• Europe
• China
• Japan
• South-east Asia
• India

Companies discussed in the report include:

• Google Glass
• Samsung
• Apple
• Lenovo
• Vuzix Corporation
• SONY
• Recon
• Gonbes
• Shenzhen Good Technology co. Ltd

The article also mentions two more smart glasses research reports: China Virtual Reality (VR) Glasses Sales Market Report 2021, and Global 3D Glass Sales Market Report 2021. The former covers the China VR glasses market and its sales with reference to key industry players, and the latter analyses sales, revenue, market share, growth rate, and price of three major types of 3D glasses.

While attending the VRAR World event in London recently, AREA Executive Director Mark Sage was interviewed by Aditya Kishore of Telco Transformation. Telco Transformation is an online community for communications executives to track the transformation in the global communications networking and services sector. The interview, which covers the status of AR in the enterprise today, the goals of the AREA, and examples of how AR can help enterprises, can be found here.

ABI research has released a summary article on their research into Medical Augmented Reality, which is predicted to accelerate in growth after 2019. The source post on abiresearch.com says that current medical AR activity comes mainly from first responder trials and initial forays into training and education applications, and that the market will grow through widened telemedicine and surgery use cases. Enhancing the operating room experience and remote surgery viewings and preparations are expected to benefit from expanding AR in the medical sector.

Michael Inouye, Principal Analyst at ABI Research, says that “several key milestones need to be met” before this time. He says that medical education applications expansion is vital, and that significant investment and safety trials will be required in order to use AR in a surgery setting, this could start taking shape as early as 2017.

Pristine, Ubimax and Vuzix are some of the companies that are beginning to work towards the anticipated medical AR demand.

A research study has been conducted and released by P&S Market Research. Details taken from openpr.com. The report details insights into market size, share, development, growth and demand forecast of the AR and VR sectors. Major factors driving such technology are the advancements in internet connectivity and computer technology, the article says, along with increased demand for AR and VR in the healthcare industry.

The research study covers the following:

• Potential demand in market uncovered
• Information on current and historical market size along with potential of future market
• Key drivers of growth identified as are challenges of key industry players
• Extensive understanding of the market
• Assessment of future impact of propellants and restraints on market
• Identification of competitive forces within market
• Sizes of key regional markets provided
• Competitive scenario of the market highlighted
• Profiles of dominant competitors of the market provided

A recent report by MarketersMedia has been released, analyzing the Global Mobile Augmented Reality Market by component (hardware and software) and application in various industries such as telecommunication and enterprise. It involves primary research in addition to quantitative and qualitative analysis from experts working in the industry.

Other information in the report includes

• Current market scenario
• Historical and projected market size
• Value and volume
• Technological advancement
• Macro-economical and governing factors
• Strategies of key players in the industry
• Study of market segments and regions

The growth driver of the market includes:

• Growing mobile expansion
• Growing production of mobile app stores
• Growing investment in smart device

The four main geographical locations studied in the report are:

• North America
• Europe
• Asia
• Rest of the World (ROW)

Key industry players mentioned in the report include:

• AREA member DAQRI (US)
• AREA member Catchoom (Spain)
• Microsoft Corporation (US)
• Google Inc. (US)
• Samsung Electronics Ltd. (South Korea)
• Blippar (UK)
• Infinity Augmented Reality (Israel)