“Many senior technology and engineering professionals are leading digital transformation efforts across many industries,” said Ron Zahavi, Conference Program Director, CEO, and Founder of Auron Technologies, LLC. “Our Transform! @InfoComm 2024 program committee is developing an event that guides professionals through the journey of digital transformation from concept to operations with real-life case studies, cross-collaborative models, and demonstration solution show cases, tailored to all maturity levels.”
The Transform! @InfoComm 2024 program committee members include:

• Prith Banerjee, Chief Technology Officer, Ansys
• Salla Eckhardt, Sr. Vice President Commercial, OAC Services
• Angel Hanson, Chief Event Officer, Angel Events
• Bill Hoffman, Chairman and CEO, OMG
• Kathleen D. Kennedy, Sr. Director MIT Horizon, Executive Director, MIT Center for Collective Intelligence
• Edy Liongosari, Chief Research Scientist, Accenture
• Jim Morrish, Founding Partner, Transforma Insights
• Oriette Nayel, Principal Project Executive and Consultant
• Christine Perey, Spime Wrangler, PEREY Research & Consulting
• Tim Scannell, Vice President, Strategic Content, IDC
• Said Tabet, Distinguished Engineer, Dell Technologies
• Rob Tiffany, Chief Product Officer, Red Bison
• Pieter Van Schalkwyk, CEO, XMPro
• Shyam Varan Nath, Specialist Leader, AI and Analytics, Deloitte
• Bassam Zarkout, Executive Vice President, IGnPower
• Ron Zahavi, Conference Program Director, CEO and Founder Auron Technologies, LLC

At Transform! @InfoComm 2024, exhibitors will deliver hands-on experiences through an Innovation Hub and solutions showcases, where they will highlight new technology trends, breakthroughs, products, and services. Attendees will discover new opportunities for economic growth and efficiency, exploring innovation across diverse industries, from business and government to academia, and multiple topics, including cybersecurity, generative AI, augmented reality, digital twins, responsible computing, IoT and edge, business architecture modeling, and more.

The InfoComm 2024 team is taking inquiries for exhibit and sponsorship opportunities for Transform! @InfoComm 2024.

About Transform! @InfoComm 2024
At Transform! @InfoComm 2024, attendees will discover new opportunities for economic growth and efficiency, exploring innovation across diverse industries, from business and government to academia, and multiple domains, including cybersecurity, generative AI, augmented reality, digital twins, responsible computing, IoT and edge, business architecture modeling, and more. Learn more about Transform! @InfoComm 2024.

About InfoComm
InfoComm is the largest technology exhibition and conference in North America focused on the pro AV industry. The exhibition is produced by the Audiovisual and Integrated Experience Association (AVIXA), and currently ranks as the 28th largest trade show in the United States by Trade Show Executive. In addition, AVIXA and its partners produce a global portfolio of trade shows and conferences, including InfoComm China, Beijing; InfoComm India; InfoComm Asia; Integrate; and Integrated Systems Europe.

About OMG
When tech organizations, governments, and academia need to solve discrete pieces of a technology puzzle or discuss matters of common interest, they often seek to join or form a consortium. Since 1989, Object Management Group® (OMG®) has created and nurtured a productive community with common technology interests and problems to resolve. OMG communities include Augmented Reality Enterprise Alliance (AREA), BPM+ Health, Consortium for Information and Software Quality™ (CISQ™), Digital Twin Consortium® (DTC), Industry IoT Consortium® (IIC™), OMG Standards Development Organization (SDO®), and Responsible Computing (RC™). OMG is global, not-for-profit, and vendor neutral. Visit OMG.

About the AREA
The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to adopting interoperable AR-enabled enterprise systems. Whether you view it as the next computing paradigm, the key to breakthroughs in manufacturing and service efficiencies, or the door to unimagined applications, AR will have an unprecedented impact on enterprises of all kinds. AREA is a program of Object Management Group® (OMG®). Visit https://thearea.org for more information.

Note to editors: Augmented Reality for Enterprise Alliance™  and AREA™ are registered trademarks of the Object Management Group. For a listing of all OMG trademarks, visit https://www.omg.org/legal/tm_list.htm. All other trademarks are the property of their respective owners.

“At Transform!, attendees will experience the digital transformation journey from concept to deployment,” said Ron Zahavi, Conference Program Director, CEO, and Founder of Auron Technologies, LLC. “We’re looking for presentations, panelists, and solution showcases that delve deeply into today’s transformative trends in areas that boost operational efficiency, productivity, sustainability, and revenue.”

Call for Transform! Speakers
Transform! solicits presentations focusing on all aspects of a digital transformation journey, from defining digital transformation to why companies embark on digital transformation, when and where to start, and how to execute and measure digital transformation.

Use case/business case submissions should highlight measurable metrics for transformative business outcomes. For those presentations that include case studies, we give preference to those with an end-user customer.
We prefer real deployments and later-stage projects over early-stage proof of concepts. The Call for Speakers for Transform! is open through November 3, 2023. Submit your speaking proposal here.

Call for Transform! Solutions Showcases
Transform! seeks solutions showcases to demonstrate digital transformation solutions on the exhibition floor. We are looking for digital transformation solutions that address a particular end-user and customer need in the market. Proposals should include digital technologies, show a measurable digital transformation impact on people, processes, and organizations, and address business problems. We prefer solutions based on a customer/end-user use case.

If we accept your showcase, you will receive a complimentary space on the allocated exhibit floor. The Call for Transform! Solutions Showcases is open through November 17, 2023. Submit your showcase proposal here.

About Transform! @InfoComm 2024
At Transform! @InfoComm 2024, attendees will discover new opportunities for economic growth and efficiency, exploring innovation across diverse industries, from business and government to academia, and multiple domains, including cybersecurity, generative AI, augmented reality, digital twins, responsible computing, IoT and edge, business architecture modeling, and more.

About InfoComm
InfoComm is the largest technology exhibition and conference in North America focused on the pro AV industry. The exhibition is produced by the Audiovisual and Integrated Experience Association (AVIXA), and currently ranks as the 28th largest trade show in the United States by Trade Show Executive. In addition, AVIXA and its partners produce a global portfolio of trade shows and conferences, including InfoComm China, Beijing; InfoComm India; InfoComm Asia; Integrate; and Integrated Systems Europe.

About the AREA
The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to adopting interoperable AR-enabled enterprise systems. Whether you view it as the next computing paradigm, the key to breakthroughs in manufacturing and service efficiencies, or the door to unimagined applications, AR will have an unprecedented impact on enterprises of all kinds. AREA is a program of Object Management Group® (OMG®). Visit https://thearea.org for more information.

Note to editors: Augmented Reality for Enterprise Alliance™  and AREA™ are registered trademarks of the Object Management Group. For a listing of all OMG trademarks, visit https://www.omg.org/legal/tm_list.htm. All other trademarks are the property of their respective owners.

Tech Fusion comprises insightful presentations, interactive panel discussions, hands-on workshops, and live demos, and all focused on exploring the synergy between augmented reality (AR) and digital twin technologies. Leading companies will share information about their deployments, use cases, experiences, and challenges at the event.

“Forward-looking organizations are advancing digital transformation efforts with augmented reality and digital twins,” said Dan Isaacs, GM & CTO of DTC. “We are thrilled to invite you to a ground-breaking event that promises to revolutionize the way organizations perceive the future of these technologies.”

“At the Tech Fusion information day, AR and digital twin experts will share their real-life digital transformation implementation stories,” said Mark Sage, Executive Director of the AREA. “Attendees will learn how they overcame challenges and barriers to adoption for these leading technologies.”

The conference will feature presentations on AR, digital twins, AI, large language models (LLMs), and agent-based modeling, among other topics. Please visit the AREA or DTC websites to view the agenda for the Tech Fusion: Augmented Reality & Digital Twin Information Day. The price is $99. Register today for the event on the AREA or DTC websites.

About the AREA
The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to adopting interoperable AR-enabled enterprise systems. Whether you view it as the next computing paradigm, the key to breakthroughs in manufacturing and service efficiencies, or the door to unimagined applications, AR will have an unprecedented impact on enterprises of all kinds. AREA is a program of Object Management Group® (OMG®). Visit https://thearea.org for more information.

About Digital Twin Consortium
Digital Twin Consortium is The Authority of Digital Twin. It coalesces industry, government, and academia to drive consistency in vocabulary, architecture, security, and interoperability of digital twin technology. It advances digital twin technology in many industries, from aerospace to natural resources. Digital Twin Consortium is a program of Object Management Group® (OMG®). For more information about Digital Twin Consortium, please visit our website at https://www.digitaltwinconsortium.org

Note to editors: Digital Twin Consortium is a registered trademark of OMG. See a listing of all OMG trademarks. All other trademarks are the property of their respective owners.

BOSTON, MA – JUNE 28, 2023 – Today, the Augmented Reality for Enterprise Alliance (AREA) published a new research report entitled Effectiveness Evaluation of Augmented Reality for Delivering Highly Dexterous Work Instruction (ERADEX). The report reviews the state of the art of XR in the context of training and adoption within the industry, followed by details of the AR trials used to deliver highly dexterous work instruction, including methodologies and results.

“COVID-19 placed unprecedented pressures on human resources, forcing the industry to resolve new challenges of delivery of products on time and within accepted quality frameworks while continuing to upskill their workforce despite the global challenges,” said Mark Sage, Executive Director, AREA. “XR technology within training/onboarding has proved to offer increased benefits of time and efficacy to the workforce. AR offers manufacturers improved processes, the flexibility of working methodologies, less time and cost to train, and the opportunity to upskill staff to different levels of the workforce.”

Composite Manufacturing companies face real challenges in reducing waste, completing tasks within a shorter timeframe, and working with a consumer-driven right-first-time production process. Training is required to maintain high-quality standards, but continuous workforce training is costly and time-consuming.

Training the workforce includes a full spectrum of levels of workers’ training needs, e.g., upskilling proficient employees, as well as initial training for newly recruited employees. Composite manufacturing companies must balance the quality and consistency of training needs with waste reduction and address a fully sustainable approach to quality and measurable productivity and output.

Some questions the reports answers include:

• How does AR for high dexterity tasks differ from other instruction delivery methods?
• How are users impacted by the delivery of AR instructions in high-dexterity tasks?
• What are the key factors (e.g., cost structure) informing decision-making and driving return on investment in delivering work instructions for particularly dexterous, manual tasks?
• What are the key factors (e.g., cost structure) informing decision-making and driving return on investment in delivering work instructions for particularly dexterous, manual tasks?

Please view an executive summary of the entitled Effectiveness Evaluation of Augmented Reality for Delivering Highly Dexterous Work Instruction (ERADEX) research report from the AREA website. Please also view executive summaries of other AREA resources and enterprise guidance from the AREA website, including 3D Mapping Solutions for Enterprise AR, AREA 5G, AR – Research Introduction Summary Report, and AR ROI Best Practice Report And Case Study.

About the AREA

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to adopting interoperable AR-enabled enterprise systems. Whether you view it as the next computing paradigm, the key to breakthroughs in manufacturing and service efficiencies, or the door to unimagined applications, AR will have an unprecedented impact on enterprises of all kinds. Visit https://thearea.org for more information.

Note to editors: AREA is a program of Object Management Group® (OMG®). See the listing of all OMG trademarks. All other trademarks are the property of their respective owners.

An interview with Mark Sage of the AREA and Dan Isaacs of Digital Twin Consortium.

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This year’s Mobile World Congress, MWC 2023, was the first true Mobile World Congress since 2019, and it was quite apparent that the show was back in full swing. I attended the event last year, but it was considerably smaller—a shell of its former self—which is something I couldn’t say about this year’s show. The GSMA, which organizes the event, says that 88,000 people attended this year, up from 66,000 last year (albeit still down from 2019’s 109,000).

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3D models or point clouds can lower the cost, time, and developer training to view an object or environment with AR information such as instructions, warnings, or routes overlaid on the physical world. Despite its relatively young presence in the enterprise sector, AR technology has rapidly evolved into a powerful tool with broad versatility and a thriving community of experts.

AR technology is already being leveraged with 3D mapping data to provide strategic tools for site planning, instructional guidance, or real-time navigation. As AR technology advances, so will its capabilities to leverage 3D mapping data.

“3D mapping technology has become pervasive throughout various industries to capture objects and environments in a digital format such as point clouds or 3D models,” said Mark Sage, Executive Director of the AREA. “It allows for rapid visualization, communication, and prototyping without the additional physical overhead. Our new report offers developers, business decisions makers and companies interested in AR, information about 3D mapping technology and techniques to eliminate resistance to augmented reality (AR) adoption.”

“This research helps to inform enterprise on how 3D mapping technologies can be utilized to capture accurate, cost-effective digital representations of real-world environments, how this data can be leveraged in augmented reality applications, and why these concepts can be useful in industrial environments,” said Samuel Neblett, Senior AR/VR Software Developer and 3D Modeler, Boeing Research & Technology.

The new AREA research report provides steps companies can take to ensure accurate and successful capture of objects and environments. A supporting sample project demonstrates a real-world example that leverages 3D scan data for an AR-assisted use case.

“The AREA research project is very valuable for corporations looking to use AR technologies. It offers a good overview of available 3D mapping solutions (including our AR solutions), and outlines the advantages of each,” said Markus Meixner, CEO, ViewAR.

Please view an executive summary of the 3D Mapping Solutions for Enterprise AR research report from the AREA website. Please also view executive summaries of other AREA resources and enterprise guidance from the AREA website.

About the AREA

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to adopting interoperable AR-enabled enterprise systems. Whether you view it as the next computing paradigm, the key to breakthroughs in manufacturing and service efficiencies, or the door to unimagined applications, AR will have an unprecedented impact on enterprises of all kinds. Visit https://thearea.org for more information.

Note to editors: AREA is a program of Object Management Group® (OMG®). See the listing of all OMG trademarks. All other trademarks are the property of their respective owners.

Widespread availability of the Magic Leap 2 comes after a successful Early Access Program with companies like Cisco, SentiAR, NeuroSync, Heru, Taqtile, PTC and Brainlab. During this period, Magic Leap continued to refine and improve the device for training, communication, remote assistance use cases in clinical settings, industrial environments, defense, and retail stores.

“The Magic Leap 2 is the smallest and lightest augmented reality device built for the enterprise,” said Peggy Johnson, CEO of Magic Leap. “After working with customers across industries like healthcare, manufacturing and the public sector, we’re proud to release a device that features innovative breakthroughs critical to driving widespread adoption, including Dynamic Dimming™ technology, the industry’s largest field of view, and unparalleled image quality and text legibility. Magic Leap 2 will take the current use cases to the next level, and we can’t wait to see what our customers create.”

Magic Leap 2 integrates new innovations to address the historical barriers that have prevented the widespread adoption of AR technology and are critical to making AR a valuable tool for daily use in the healthcare, manufacturing/light industrial, retail, and defense sectors.

Key features and innovations of Magic Leap 2 include:

• An open platform that empowers enterprises and developers with flexibility, cloud autonomy, and data privacy
• 20% lighter and 50% smaller in volume than Magic Leap 1
• Proprietary optics breakthroughs that enable best-in-class image quality, color fidelity, and text legibility
• Largest field of view (up to 70° diagonal), compared to similar, currently available AR devices
• Dynamic Dimming™ technology, a first-to-market innovation that enables Magic Leap 2 to be used more effectively in brightly lit settings with greater image solidity

Each of these advancements is designed to increase utility, comfort, and sustained use, in order to deliver what the enterprise market has been asking for — a device that can provide an immediate return on investment and can be worn for extended periods of time.

Magic Leap 2 is available in three editions:

Magic Leap 2 Base edition is best for stand alone use by professionals and developers that wish to access the most immersive augmented reality device available.

Magic Leap 2 Developer Pro provides access to developer tools, sample projects, enterprise-grade features, and monthly early releases for development and test purposes.  Only for internal use in the development and testing of applications. Use in commercial deployments and production environments is not permitted.

Magic Leap 2 Enterprise is designed for environments that require flexible, large-scale IT deployments and robust enterprise features. This tier includes quarterly software releases fully manageable via enterprise UEM/MDM solutions. Use in commercial deployments and production environments is permitted. Magic Leap 2 Enterprise comes with 2 years of access to enterprise features and updates.

Two-day conference delves into the application of AR technologies in the industry

September 22, 2022, BOSTON, MA – On September 28-29, 2022, the Augmented Reality for Enterprise Alliance (AREA) will host the Immerse Technology Conference: Understanding & Application in Industry, along with partners:

• Innovate UK KTN
• Made Smarter Innovation Network
• Immerse UK, and
• High-Value Manufacturing Catapult (HVMC).

The conference will be held in Factory 2050, located in the Advanced Manufacturing Resource Centre (AMRC), University of Sheffield, Sheffield, UK. It will feature workshops on the benefits of deploying AR technologies.

Participants will learn:

• How to overcome barriers to the adoption of AR within an organization
• Use cases and requirements for enterprise AR
• Commonly encountered safety risks and how to manage them
• Security risks associated with AR-enabling technologies
• Techniques for managing change, stakeholders, and staff challenges when introducing AR
• UX design and development for VR and AR apps

Please register for the Immerse Technology Conference: Understanding & Application in Industry. The cost of the two-day conference is £50/person and includes lunch.

Gold sponsors include Magic Leap, Rockwell Automation, TeamViewer, and Augmental. Bronze sponsors include RealWear, Assured Cyber Protection, and ESI Group.

About the AREA

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to the widespread adoption of interoperable AR-enabled enterprise systems. Whether you view it as the next computing paradigm, the key to breakthroughs in manufacturing and service efficiencies, or the door to unimagined applications, AR will have an unprecedented impact on enterprises of all kinds. AREA is a program of Object Management Group. Visit https://thearea.org for more information.

Note to editors: Object Management Group and OMG are registered trademarks of the Object Management Group. For a listing of all OMG trademarks, visit https://www.omg.org/legal/tm_list.htm. All other trademarks are the property of their respective owners.